As the exhibition economy becomes the core link connecting industries and markets, exhibition and display equipment, known as "builders of brand image," are ushering in a golden age of high-quality development. Rooted in the industrial fertile ground of the Guangdong-Hong Kong-Macao Greater Bay Area, Jiangmen Tianyu Display Equipment Co., Ltd. (hereinafter referred to as "Tianyu") has grown from a regional manufacturing enterprise to a global professional exhibition equipment service provider through more than 20 years of dedicated efforts. With green innovation and global layout, it is writing a breakthrough story for Chinese brands.

Tianyu's rise stems from its accurate grasp of the core needs of exhibition equipment. As an integrated enterprise integrating development, production, sales, and exhibition engineering design and construction, Tianyu has abandoned the traditional industry model of "single product supply" and built a full-chain service system covering "product R&D - manufacturing - project implementation - after-sales service." Headquartered in the industrial cluster of Jiangmen, Guangdong, it leverages the complete supply chain advantages of the Greater Bay Area and has established subsidiaries and sales agents in Guangzhou, Shenzhen, Hubei and other places, forming a nationwide service network to provide customers with customized solutions with close-range response.

In building its product matrix, Tianyu focuses on market pain points for continuous innovation, launching three categories of more than 100 core products, including portable folding display stands, modular exhibition booths, and eco-friendly light boxes, covering full-scenario equipment. Its products feature "environmental protection, easy transportation, and convenient installation" as core selling points, which not only solve the industry problems of complex disassembly and assembly and resource waste of traditional exhibition props but also have obtained international certifications such as UL, CE, and ROHS, meeting quality standards of different global markets. They have become preferred solutions for brand promotion, exhibition display, and commercial space presentation. This product logic of "practicality + compliance" has enabled Tianyu to stand out in the domestic exhibition recovery wave, accurately aligning with the diversified needs of new retail and digital marketing for display spaces.

Driven by the dual carbon goals and smart exhibition policies, Tianyu has keenly captured industry transformation trends, focusing technological innovation on two core tracks: greenization and modularization. Different from the one-time use model of traditional exhibition props, Tianyu's R&D of detachable display stands and recyclable eco-friendly material booths perfectly responds to the industry's policy orientation of "reducing waste and consumption" — which is highly consistent with the development trend of China's exhibition equipment industry where "green exhibition props account for 67.3%" and more in line with the rigid requirements of global exhibition industry for carbon footprint accounting.

Meanwhile, keeping up with the "smart exhibition" upgrading wave, Tianyu integrates modular design concepts into its products, achieving core advantages of "rapid construction, flexible combination, and repeated use." This design not only significantly reduces customers' transportation and construction costs but also adapts to diverse scenario needs from small brand exhibitions to large-scale international exhibitions, becoming a "stepping stone" for its global market expansion. A strict quality control system and timely after-sales service have enabled Tianyu to establish differentiated advantages in the fragmented industry competition pattern, gradually transforming towards the high-end model of "exhibition props as a service."

From the Pearl River Delta to the global stage, Tianyu has been at the forefront of the industry in global layout. Taking advantage of the deepening exhibition cooperation under the "Belt and Road" Initiative, Tianyu has long broken geographical limitations, establishing sales agents in the United States, France, the Netherlands, Australia and other countries, as well as Hong Kong, Macao and Taiwan regions of China, building an international marketing network covering Europe, America, and Asia-Pacific. This model of "local production + global delivery" not only gives play to the cost and efficiency advantages of Chinese manufacturing but also quickly responds to overseas customer needs, making it an important force in China's exhibition equipment exports.

In international market competition, Tianyu has successfully broken the monopoly of international brands with a combination of "high cost-performance ratio + compliance certification + customized services." Its products have not only appeared in professional exhibitions in emerging markets such as Southeast Asia and the Middle East but also become designated suppliers for global roadshows of many multinational enterprises, allowing "Made in China" exhibition equipment to occupy a place on the international stage. This breakthrough confirms the judgment of industry reports: Chinese exhibition equipment enterprises with international delivery capabilities are releasing growth potential in the global mid-to-high-end market by virtue of the east wind of brand globalization.

Currently, China's exhibition equipment industry is embracing dual dividends of policy support and market demand. The support policies for modern service industries in the 14th Five-Year Plan, the promotion of intelligent transformation of exhibition venues in various regions, and the recovery of the global exhibition economy have provided broad development space for Tianyu. As industry concentration gradually increases, Tianyu is moving towards the direction of "specialized, refined, distinctive, and innovative" enterprises with technological R&D as the core and global layout as the support, expecting to seize a larger share in the market where the industry scale is expected to exceed 32 billion yuan in the next five years.

From the production workshops in Jiangmen to exhibition venues around the world, Tianyu's development trajectory is a microcosm of China's exhibition equipment industry transforming from a "manufacturing power" to a "manufacturing powerhouse." In the future, with the in-depth integration of intelligent interaction technology and flexible display materials, Tianyu will continue to deepen green innovation and global services, enabling more Chinese brands' display needs to go global through Tianyu's equipment and playing the strongest voice of "Intelligent Manufacturing in China" on the global exhibition economy stage.

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